YBI LOGIN

YOUR CAREER TOOLS

YOUR BEAUTY SHOP

NEWS: Katie Holmes Stars in a John Frieda Short Film

Attention: open in a new window. PrintE-mail

Last Updated (Monday, 21 March 2011 09:27)

Katie HolmesKatie Holmes stars in “The Decision,” a short film about the new John Frieda® Precision Foam Colour. The film will premiere on March 22nd at a red carpet event in New York City. The short offers a first look at John Frieda® Precision Foam Colour, an at-home hair colour range offering "salon-precise coverage for flawless results."

“The Decision” is a vivid depiction of a universal experience with which nearly every woman can identify: Is cheating on your colourist really worth the risk?

Illuminating the anxiety and uncertainty behind at-home hair colour, “The Decision” tells the story of Joan Hudson (Katie Holmes), a high-profile actress who makes the choice to leave her colourist and colour her own hair. John Frieda

Ultimately, Joan Hudson finds that John Frieda® Precision Foam Colour truly delivers salon precise coverage at home. With its full spectrum of 20 stylist-selected shades and foolproof foam texture, the unprecedented formula ensures effortless application and complete coverage for natural-looking, salon-quality results.

As an online exclusive, “The Decision” represents an innovative way to introduce the biggest launch in the history of the John Frieda® brand. A series of online teasers have led up to the debut of the short film, dropping clues as to the identity of the film’s star (Katie Holmes) and the contents of her bag (John Frieda® Precision Foam Colour).

After premiering in NYC on March 22nd, the film will go live on www.facebook.com/whatsinthebag

 

SOURCE: JOHN FRIEDA/KAO BRANDS COMPANY

advertisements

Banner
Banner

Share This Page:

  • aim
  • Facebook
  • Google Bookmarks
  • linkedin
  • MySpace
  • StumbleUpon
  • tumblr
  • Twitter
Find us on Facebook
Follow Us